Thu. Sep 23rd, 2021

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LinkedIn Provides New, Free Certification Programs to Assist Showcase Your LinkedIn Advertising Information

3 min read

With digital advertising abilities more and more in-demand, LinkedIn has launched two new, free LinkedIn advertising certification programs, which allow you to each study extra about LinkedIn’s advert instruments and choices, and in addition earn official certification, which you’ll be able to then show in your LinkedIn profile.

I imply, it is not probably the most spectacular certificates, and possibly most individuals will not be laminating the PDF (which you’ll be able to obtain) or framing it on their wall. Nevertheless it does present one other strategy to showcase your information of LinkedIn’s advert instruments, which may show you how to get forward of your skilled competitors.

As famous, LinkedIn’s providing two certifications to showcase your platform experience:

  • Fundamentals Certification (Fundamental): Demonstrates experience in launching LinkedIn Advert campaigns and techniques. With this certification, you’ll be able to run profitable LinkedIn Advert campaigns that drive enterprise outcomes.
  • Advertising Technique Certification (Intermediate): Demonstrates experience in leveraging LinkedIn Adverts for full-funnel methods, together with Model Consciousness and Lead Technology. As soon as licensed, you’ll be able to create advertising methods that leverage the complete suite of LinkedIn advertising instruments.

The method for incomes your certification includes first studying about LinkedIn’s advert merchandise, through a variety of programs out there on the LinkedIn Certifications web page.

LinkedIn certified

As soon as you have gone by way of every module – or for those who’re assured that you understand all the important thing particulars – you’ll be able to then take the related certification examination, by which you may have 60 minutes to reply 60 a number of alternative questions on LinkedIn’s advert instruments and processes.

You possibly can retake the take a look at as much as 3 occasions, and the certification expires in 2 years. And whilst you do have 60 minutes, if you understand your stuff, you will get it accomplished in considerably much less time than that.

If you happen to cross the take a look at, you’ll be able to then observe the steps so as to add the certification to your LinkedIn profile, highlighting your LinkedIn adverts information to guests.

LinkedIn certified

The take a look at questions themselves are little bit of a blended bag, not less than within the ‘Fundamentals’ take a look at, with some clearly pointing to the right reply among the many choices, and others requiring a very good stage of LinkedIn advert system information.

However the course of is free, and also you do have three photographs at it – and in any case, even for those who do not ever cross the ultimate take a look at, you’ll find yourself studying much more about how LinkedIn adverts work, and how you can construct your on-platform campaigns.

And as famous, with eCommerce and digital advertising changing into extra of a spotlight over the previous yr, it might be value sprucing up your abilities, and gaining official accreditation to assist maximize your future prospects.

Or, you are able to do it simply to check your self, and whether or not you actually learn about LinkedIn advertising as you assume. 

You possibly can study extra about LinkedIn’s new certification programs right here, which will even hyperlink you thru to the course data, hosted by Skilljar.

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