Thu. Sep 23rd, 2021

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TikTok Shares New Knowledge on the Significance of Audio Components in On-Platform Promotions [Infographic]

2 min read

TikTok has underlined the significance of sound in your on-platform promotions, with new analysis performed by MRC Knowledge and Flamingo offering perception into how customers reply to sound and music inside TikTok adverts, and what they count on from manufacturers.

As per TikTok:

“Music and sound are TikTok’s common language; they play an integral position in the neighborhood’s creativity, liveliness, and cultural impression. From working with a culturally related musician to create a customized music, or tapping into trending voiceovers and jingles on-platform, music and sound play a serious position in how manufacturers share their personalities with the world.”

The information positively highlights some precious factors – for instance, when manufacturers function music of their promotions,  ​68% of TikTok customers say that they keep in mind the model higher, whereas ​58% say they really feel a stronger connection to the model.

After all, you possibly can’t use simply any music in your promotional campaigns. TikTok up to date its guidelines round industrial music utilization final could, which stopped manufacturers from utilizing well-liked tracks, referring them as a substitute to its free Business Music Library of free clips. However manufacturers can nonetheless get particular approval to make use of sure tracks, or create their very own jingles in alignment with TikTok tendencies.

Both approach, there are some attention-grabbing notes to contemplate – take a look at the examine’s key findings beneath. 

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